Telecom operator WE continues with their ongoing OOH strategy to join the AFCON’s outdoor race, after launching a promotional campaign recently with Karim and Kedwany.  

Parallel to their multi-channel campaign, WE is integrating their OOH visuals with the TV ad, using the stadium’s background with lots of people in the middle, representing the Egyptian hosts, welcoming everyone to our land, with the ad copy that says “They are our guests and they have to be pampered”. The operator uses the bottom space to announce that they are “The Egyptian sponsor for the Egyptian team” in addition to adding Egypt’s Football Association logo. 

In parallel to, other visual thrills with their special promotion, offering “170 double the credit” in order for you to “Take and give” both “You and your friends” adding that “They are our customers and they have to be pampered”. 

Appearing during the third week of June, the campaign uses uni-poles and double-decker poles in multiple locations across Greater Cairo.

WE pampers both their guests and customers-00
WE pampers both their guests and customers-00

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