After disappearing from the OOH scene for two years, Egyptian real estate developer Pact thrilled us with a teaser campaign at the beginning of June; it turns out they are promoting their vacation project White Bay in Sidi Heneish.
Using in the visuals the same beautiful and eye-catching gradient colors from their teaser campaign, along with adding a hammock swing, trumpet, palm tree, kayak boat, inflatable flamingo, hot air balloon and finally a smartphone with a house coming out of it which emphasizes that they offer artificial intelligence in their automated houses. Each item in the ads represent something that is explained with the ad copy “Far more” “Wellness”, “Entertaining”, “Natural”, “Beautiful”, “Stress-free”, “Magical” and “Smart”; the logo and location of the project “White Bay” and “Sidi Heneish” appear at the top right corner, as for the bottom space, it is reserved for the developer’s logo and their hotline.
The campaign was seen during the third week of June, on uni-poles, double-decker poles, mega signs and billboards in several locations across Greater Cairo.
Industry: Real Estate
Brand: White Bay
Advertiser: Pact
OOH Size: Billboard | Double-decker Pole | Mega-Sign | Uni-Pole
Creative Agency: Brain Freeze - Advertising & Concepts Hub
Country: Egypt
Region: North Africa
Tags: Al Sahel | North Coast | Reveal Campaign | Vacation Project | Sidi Heneish
The Art & Science of OOH
A group of marketing professionals with focus on OOH (Out-of-Home) media, dedicated to gather and digest all the updates, news, and insider stories of every outdoor advertising campaign!
Fill in your E-mail Below to receive Exclusive OOH News monthly
Your Information will never be shared with any third party
Or Sign Up Using
Back To Login
Or Login Using
You also can sign up in less than a minute now.