Following their recent campaign in June, American leading franchise Pizza Hut switches their focus on the AFCON, bringing pizza lovers a deal breaker and also announcing their sponsorship with the CAF on an OOH campaign.

The visuals show a stadium filled with supporters, and their new size pizza at the center as if it is the football pitch; the ad copy informs viewers “Limo”, “Pizza meter of fun” while also stating that it is “Big enough for a whole team”; on the left corner appears the logo of the CAF and Pizza Hut with a copy that says “National supporter”; as for the bottom space it is reserved for the hotline, price, website URL and another surprise for viewers, informing that the Limo is “Available in delivery”.

Starting during the third week of June, the campaign was seen on uni-poles, double-decker poles, mega signs and billboards in various locations across Greater Cairo.

Pizza Hut surprises us with a whole meter of fun and pizza-00
Pizza Hut surprises us with a whole meter of fun and pizza-00

Campaign Credits

Industry: Foodservice

Brand: Pizza Hut

Advertiser: Americana Group

OOH Size: Billboard | Double-decker Pole | Flag | Mega-Sign | Uni-Pole | Gate

OOH Agency: ROOTS Advertising Services

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Country: Egypt

Region: North Africa

Tags: AFCON | CAF | CAF 2019 | Sponsorship | Limo

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