Telecom operator and the official sponsor for the CAF championship Orange is keeping their ongoing OOH strategy lit by launching a new outdoor campaign, following their latest outdoor campaign where they brought us the good old days of the AFCON’s this month.

Using the stadium as a background and in the center lies football coach Hassan Shehata smiling like a winner and on the left side lies their logo, in addition to the CAF’s logo. As for the ad copy, it explains how this works in details, inviting everyone to “Subscribe to the African champions’ service with Hassan Shehata”, informing you that you can “Win Egypt’s matches tickets”, adding that subscribing will make you “Know all the matches analyses and Egypt’s scores expectations in the CAF championship”, adding a number to call in order to subscribe.

The campaign started to spread during the third week of June, using double-decker poles, mega-signs, billboards and uni-poles in different locations across Greater Cairo.

Orange gives you the chance to win Egypt’s matches tickets with Hassan Shehata-00
Orange gives you the chance to win Egypt’s matches tickets with Hassan Shehata-00

Your OOH Market Intelligence, is ready to provide specific campaign insights

Back To Top Arrow