Parallel to their ongoing campaign for sister project The Gate, leading real estate developer City Edge Developments stands proudly on the billboards of Cairo with their vacation projects, announcing their new project Mazarine in New Alamein. Using in the visuals blue backgrounds to be the showcase for the project’s name and concept; displaying in the ad a 3D picture that shows the beautiful lagoons and modern villas they are selling. The ad copy states “The first villas in new Alamein”, it also presents the name of the project “Mazarine”; but as for the bottom space, it is booked for the logo of the developer, website URL and hotline for further inquiries. The campaign surfaced on the roads during the second week of June, on a serial of uni-poles, double-decker poles and billboards in several locations across Greater Cairo.
