Real estate developer Aqar Masr has launched a new OOH campaign to keep promoting their residential project Anakaji in New
Capital, after introducing the project on an outdoor
campaign last March.
their inspiration from the Nubian villages and art, Anakaji is mixing between
the calming blue color with the brown tone to give more and more authenticity
to the ad. Regarding the ad copy, “Anakaji” is written in a big white font,
attracting everybody’s attention, along with “New Capital” written underneath
and their cool slogan “بيوت ع الدنيا
طلة” which translates to “Houses viewing the world”.
Another visual with the same background introduces their special offer
with “0% down payment” and “Up to 10 years installments”, easing for you the
process of owning a house in the NAC. The bottom space contains the developer’s
logo and their hotline for any further inquiries.
Starting during the second week of June, the campaign can be seen on double-decker poles in different locations across Greater Cairo.
Industry: Real Estate
Advertiser: Aqar Masr
OOH Size: Double-decker Pole
Region: North Africa
Tags: NAC | New Administrative Capital | Residential Project | Special Offer | New Capital
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