Chipsy and Pepsi join forces on a co-branding campaign

Following their recent OOH campaign for Chipsy introducing new flavors and their latest outdoor campaign for Pepsi celebrating the AFCON, PepsiCo Egypt is getting super genius with their out-of-home strategy for this Total AFCON 2019 by launching a co-branding campaign, using two of their leading brands Chipsy and Pepsi to create a story on the billboards of Cairo.

Splitting the billboards in two to double the fun; Pepsi slays the left part of the creative visuals with some of the Egyptian National Team members such as Mahmoud Trezeguet, Tarek Hamed, Mahmoud Abdelaati (Don Ga), Mahmoud Alaa and Ahmed Hassan Kouka on their branded blue background and their iconic logo on the left side, while the right side of the ad reflects the Chipsy part of the advertising combo, showing football coach Hassan Shehata, Content Writer and social media blogger Hesham Afifi, sport analyst Reda Abdel-Al, Blogger Ahmed Basyoni with his partner Mostafa El Meligy.

  thrilling on Chipsy’s yellow background decorated with their familiar logo on the right side. On neutral ground, the slogan of the campaign lies in the middle of the ad saying “Let them taste, love them and cheer them up” in between the CAF’s logo along with the Egyptian Football Association. 

The campaign started to spread during the third week of June, using uni-poles, double-decker poles and mega-signs in premium locations across Greater Cairo.