After a long absence from the outdoor scene since their last OOH campaign, Egyptian joint stock company Housing & Development Bank (HD Bank) has launched a new OOH campaign, sharing with you the last 40 years and more to come.

Buildings, the pyramids and the sunshine of hope are the backgrounds of the ad’s visuals, with “40 years” written in a huge golden font and a credit-card machine and a credit card, adding their catchy slogan “40 years dreaming and achieving”. The left space is reserved for their logo along with their tagline “بنعمل حساب لبكرة” which translates to “We take tomorrow into account”.

The campaign started to spread during the second week of June, using billboards and uni-poles in different locations across Greater Cairo.

HD Bank celebrates 40 years of taking tomorrow into account-00
HD Bank celebrates 40 years of taking tomorrow into account-00

Campaign Credits

Industry: Banking

Brand: HD Bank

OOH Size: Billboard | T-pole | Uni-Pole | Wallscape

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Country: Egypt

Region: North Africa

Tags: Anniversary Campaign

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