After launching a
branding campaign in March, real estate developer Inertia continues to stay on the billboards of Cairo with a new branding OOH campaign that reinforces and highlights their projects and achievements.
The visuals use black backgrounds with a faded ad copy that says “We were doubted” then other copies that state “We delivered 5 project Soleya, West Hills, G Cribs, Veranda & Medipoint” and another one that empowers the brand to a whole new level “We became the fastest growing developer with projects in West Cairo, East Cairo, El Gouna, Sahl Hasheesh, North Coast & Sokhna”; the bottom space is booked for the advertiser’s logo and hotline for further information.
The campaign was spotted during the second week of June, using serials of uni-poles in different locations across Greater Cairo.
Industry: Real Estate
OOH Size: Gate | Uni-Pole | Double-decker Pole
Region: North Africa
Tags: Al Sahel | Branding Campaign | El Gouna | North Coast | Soleya | West Hills | G Cribs | Veranda | Medipoint | Sahl Hasheesh | Al Sokhna | Quatro Double-decker
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