After launching a branding campaign in March, real estate developer Inertia continues to stay on the billboards of Cairo with a new branding OOH campaign that reinforces and highlights their projects and achievements.

The visuals use black backgrounds with a faded ad copy that says “We were doubted” then other copies that state “We delivered 5 project Soleya, West Hills, G Cribs, Veranda & Medipoint” and another one that empowers the brand to a whole new level “We became the fastest growing developer with projects in West Cairo, East Cairo, El Gouna, Sahl Hasheesh, North Coast & Sokhna”; the bottom space is booked for the advertiser’s logo and hotline for further information.

The campaign was spotted during the second week of June, using serials of uni-poles in different locations across Greater Cairo.

Inertia launches a powerful branding campaign-00
Inertia launches a powerful branding campaign-00

The Art & Science of OOH

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