Following their Ramadan campaign, French dairy producer Lactel stays on the billboards with an ongoing OOH campaign to promote their multi-flavored milk Clowny and their milk to make an announcement regarding the AFCON.
The visuals use their branded blue backgrounds, with faded sketches of symbols associated with the history of ancient Egypt; appearing on the left side three packages of their delicious flavored milk that comes in different flavors such as chocolate, banana and strawberry. In addition to other visuals that show their milk packaging and the mascot of AFCON 2019 free-styling with a football. The ad copy advises viewers that “The taste of health is sweet”, and also announcing that they are “The local sponsor of Total 2019 Africa Cup of Nations” and right next to it appears the CAF logo.
The campaign was seen during the second week of June, using uni-poles, double-decker poles and billboards in several locations across Greater Cairo.
Industry: Food & Beverages
OOH Size: Double-decker Pole | Gate | Uni-Pole | Billboard
Region: North Africa
Tags: AFCON 2019 | AFCON | CAF | CAF 2019 | International Brand | Sponsorship | Clowny
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