Egyptian king Mo Salah is still shining on the billboards with Adidas

Global sportswear brand Adidas seems to be keeping a busy schedule with their ongoing OOH campaigns, upgrading their previous campaign with new visuals and the same brand ambassador Egyptian football star Mohamed Salah.

The visuals are inspired by the history of ancient Egypt, showing us little drawings of the Eye of Horus and other symbols, the rays of the sun appear right behind the Egyptian king Mo Salah. Regarding the ad copy, it is the same as the one in their previous campaign, “100 million strong” written in English and Arabic with huge bold fonts; however, this time it is clearer to see.

The campaign was upgraded during the third week of June, using uni-poles, double-decker poles, billboards and mega signs in different locations across Greater Cairo.