After disappearing from the OOH scene for almost a year since their last campaign, German automotive brand BMW returns with a new outdoor campaign to promote their all-new BMW X5 and also bring surprising news to the automotive market.

The visuals show the sleek design of the car, speeding on a road with street lights that fall on it, reflecting and showing the smooth lines of the model. The ad copy introduces what is in the visual “The all-new BMW X5 car.”, “The boss” then automatically our eyes fall on the surprising news that BMW returned to announce “Now assembled in Egypt”. In addition to other visuals that show the car model from a different perspective "bird's-eye view" with the same ad copy translated in English. The website and the customer service hotline appear at the bottom right corner.

Spotted during the second week of June, the campaign is seen on uni-poles and mega signs in several locations across Greater Cairo.

BMW X5 enlightens the billboards with surprising news-00
BMW X5 enlightens the billboards with surprising news-00

Campaign Credits

Industry: Automotive

Brand: BMW

Advertiser: BMW Group Egypt

OOH Size: Gate | Mega-Sign | Uni-Pole

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Country: Egypt

Region: North Africa

Tags: Global Brand | Product Launch | BMW X5

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