Just in time for the AFCON, Etisalat has released a new outdoor campaign to keep their ongoing strategy on fire since their latest Ramadan campaign, using action star Amir Karara as their new brand ambassador.
The telecom company uses a black background to be the showcase of the ad, reflecting seriousness and exclusivity with Karara in the middle and a neon football-shaped halo behind him. As for the ad copy, it says “The sponsors of the monsters” and a number to dial in order to get weekly “internet bundles charm”. Another visual with the same background has the company’s familiar tagline “The strongest network in Egypt” along with Etisalat’s logo.
Using double-decker poles, the campaign appeared during the second week of June in several locations across Greater Cairo.
Industry: Communication
Brand: Etisalat
Advertiser: Etisalat Misr
OOH Size: Double-decker Pole | Gate | Uni-Pole
Country: Egypt
Region: North Africa
Your OOH Market Intelligence, is ready to provide specific campaign insights
A group of marketing professionals with focus on OOH (Out-of-Home) media, dedicated to gather and digest all the updates, news, and insider stories of every outdoor advertising campaign!
Fill in your E-mail Below to receive Exclusive OOH News monthly
Your Information will never be shared with any third party
Or Sign Up Using
Back To Login
Or Login Using
You also can sign up in less than a minute now.
