Etisalat “Sponsors the monsters” with Amir Karara

Just in time for the AFCON, Etisalat has released a new outdoor campaign to keep their ongoing strategy on fire since their latest Ramadan campaign, using action star Amir Karara as their new brand ambassador.

The telecom company uses a black background to be the showcase of the ad, reflecting seriousness and exclusivity with Karara in the middle and a neon football-shaped halo behind him. As for the ad copy, it says “The sponsors of the monsters” and a number to dial in order to get weekly “internet bundles charm”. Another visual with the same background has the company’s familiar tagline “The strongest network in Egypt” along with Etisalat’s logo.

Using double-decker poles, the campaign appeared during the second week of June in several locations across Greater Cairo.