Multinational transportation network company Uber has launched a new OOH campaign, reinforcing their service Uber Bus just after launching their latest Uber Scooter outdoor campaign last March.
The visuals reflects one of their main target audience, youth, with a guy holding a backpack on his front, stepping off an Uber Bus to catch up with the world. Regarding the ad copy, it delivers the service’s core clearly, informing viewers that “Uber Bus”, “Eases your way” offering “Direct lines for direct rides” written in a big white font.
The campaign was spotted during the second week of June, using uni-poles, double-decker poles, billboards and flags in several locations across Greater Cairo.
Advertiser: Uber Egypt
OOH Size: Billboard | Double-decker Pole | Gate | Uni-Pole
Region: North Africa
Tags: Uber Bus
Your OOH Market Intelligence, is ready to provide specific campaign insights
A group of marketing professionals with focus on OOH (Out-of-Home) media, dedicated to gather and digest all the updates, news, and insider stories of every outdoor advertising campaign!
Fill in your E-mail Below to receive Exclusive OOH News monthly
Your Information will never be shared with any third party
Or Sign Up Using
Back To Login
Or Login Using
You also can sign up in less than a minute now.