Leading real estate developer SODIC has surprised us this month with a second outdoor campaign that promotes the values of the group’s projects.

With colorful backgrounds and casual doodle, the ads promote the “#sodicsociety” with each ad including a different message, such as “the summer society”, “the knowledge society”, or “the green society”.

Launched in the second half of the month, this campaign showcases the same artwork and complements the first initiative of the brand that announced the launch of Phase II of October Plaza from the beginning of July.

With uni-poles, double-decker poles, and Special set-ups add color to strategically-chosen locations across the Greater Cairo.

SODIC launches a second OOH campaign to focus on branding-00SODIC launches a second OOH campaign to focus on branding-01
SODIC launches a second OOH campaign to focus on branding-00SODIC launches a second OOH campaign to focus on branding-01

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