Following their recent campaign in Ramadan, global QSR franchise KFC renews their message on the billboards of Cairo with an ongoing OOH strategy, bringing you a new meal just for the upcoming AFCON in Egypt. The visuals feature their new “Player” sandwich and behind it a football stadium appears; the ad copy introduces the name of the sandwich and also informs viewers of their cross-promotion with Visa “Win a gift every time you buy a combo large meal using Visa card”. The bottom space is reserved for the logos of CAF and Visa, along with the website URL and hotline to order from. In addition to other visuals that only have black backgrounds with an ad copy that says “KFC will be with you in every stadium”, it also informs that they are the national sponsor with a hashtag “#شجع_مصر” which translates to “Cheer for Egypt”; the logos of CAF and KFC appear on the left side. The campaign started during the second week of June, using uni-poles and double-decker poles in various locations across Greater Cairo.
