Music producer Nay increases the reach of the OOH strategy for the promotion of Amr Diab’s latest album, sponsored by Pepsi and Vodafone. With each brand launching different but coordinated outdoor campaigns, shortly after Vodafone launched their promotion, Pepsi has also taken to the billboards of the city to complement the telecom’s campaign. Promoting a new bottle design they have called “Hadaba”, the soft drinks brand also offers the option of listening to Amr Diab’s music on Vodafone’s platform. The ads showcase the album cover as background of the ads, and includes ad copy that reads the name of the album, as well as the new bottle design and information on how to access the super artist’s songs through a mobile phone. Parallel to TV varied commercials running on the national channels, Pepsi’s outdoor campaign uses Medium, Large and X-Large uni-poles, Gates and Lightboxes, and spreads in strategically-selected locations across the Greater Cairo.
