After promoting their Grand Share Box in Ramadan, leading and global QSR franchise McDonald’s continues with their ongoing OOH campaign to renew their messages and offers on the billboards of Cairo before the awaited football championship, AFCON 2019.

Sometimes all you need while watching a football match is gathering with friends and family to cheer for your favorite team, eating a delicious meal to chew on; the visuals offer you the mouth-watery components of the meals with white and red backgrounds. The ad copy informs viewers “Cheering Meals” and it also states “In serious times, you’ll cheer with anyone”, also showing the price of the meal along with the hotline and the website URL to order it.

Starting during the second week of June, the campaign was spotted on uni-poles and double-decker poles in multiple locations across Greater Cairo.

Cheer for your favorite team with McDonald’s-00
Cheer for your favorite team with McDonald’s-00

The Art & Science of OOH

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