Following their latest outdoor campaign for Molto, Edita is busy as a bee with their ongoing OOH strategy, launching a new OOH campaign to promote their chocolate wafer Freska as one of the AFCON’s sponsors, so be amazed!
Using a bright-colored background with a cool gradient at the center, the visuals have lots of your favorite Egyptian national team stars in a cartoon-like design, such as goalkeeper Ahmed El Shenawy with an ad copy that says “El Shenawy’s Hands”, Mohamed EL Neny with a funny ad copy that says “El Neny’s eyeballs” and Amr Warda with “Warda’s neck” in addition to a master ad copy that says “Everybody is a winner”.
The campaign appeared during the first week of June, using billboards, uni-poles and double-decker poles in several locations across Greater Cairo.
Industry: Food & Beverages
OOH Size: Billboard | Double-decker Pole | Gate | Uni-Pole
Region: North Africa
Tags: AFCON 2019 | AFCON | Amr Warda | CAF | CAF 2019 | Ahmed EL Shenawy | Mohamed El Neny
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