Following their recent campaign for Tornado, home appliances expert El Araby continues to promote its variety of signed brands, after disappearing from the OOH scene for year Toshiba returns just before AFCON 2019 to promote their huge TV screens.

The visuals show different partitions, white backgrounds and in the middle green football field, while also displaying their 75” TV screen; the ad copy tells viewers that “Africa is big on television, see it with Toshiba on television” then it advises them “Be smart with Toshiba”; along with offering them another 43” TV screen when they purchase their TV as a gift. The bottom space is reserved for the advertiser’s logo, hotline and website URL for further information.

The campaign was spotted during the second week of June, using double-decker poles along with extensions in several locations across Greater Cairo.

Campaign Credits

Industry: Home Appliances

Brand: Toshiba

Advertiser: El Araby Group

OOH Size: Double-decker Pole

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Country: Egypt

Region: North Africa

Tags: AFCON 2019 | AFCON | CAF | Global Brand

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