Following their recent campaign for Tornado, home appliances expert El Araby continues to promote its variety of signed brands, after disappearing from the OOH scene for year Toshiba returns just before AFCON 2019 to promote their huge TV screens.
The visuals show different partitions, white backgrounds and in the middle green football field, while also displaying their 75” TV screen; the ad copy tells viewers that “Africa is big on television, see it with Toshiba on television” then it advises them “Be smart with Toshiba”; along with offering them another 43” TV screen when they purchase their TV as a gift. The bottom space is reserved for the advertiser’s logo, hotline and website URL for further information.
The campaign was spotted during the second week of June, using double-decker poles along with extensions in several locations across Greater Cairo.
Industry: Home Appliances
Brand: Toshiba
Advertiser: Elaraby Group
OOH Size: Double-decker Pole
Country: Egypt
Region: North Africa
Tags: AFCON 2019 | AFCON | CAF | Global Brand
The Art & Science of OOH
A group of marketing professionals with focus on OOH (Out-of-Home) media, dedicated to gather and digest all the updates, news, and insider stories of every outdoor advertising campaign!
Fill in your E-mail Below to receive Exclusive OOH News monthly
Your Information will never be shared with any third party
Or Sign Up Using
Back To Login
Or Login Using
You also can sign up in less than a minute now.