South Korean multinational company Samsung has been keeping a busy schedule and protecting their spot on the roads since the beginning of the year. After announcing the launch of the new Galaxy A70 in April and parallel to their Football TV campaign, Samsung proceeds to promote the Samsung Galaxy A70 with an ongoing OOH strategy featuring the same ambassadors.
The visuals use white backgrounds with the phone displayed in different phases showing the front and rear sides of the model; brand ambassadors Yosra El Lozy, Dorra Zarrouk and Aly Mazhar appear on the phone screens in different dimensions. The ad copy reintroduces the model’s exciting features, its name is displayed on the top right corner “Galaxy A70”, parallel to it the brand’s logo; and appearing at the bottom left side, their website URL and hotline for more information.
Starting during the first week of June, the campaign is seen using on uni-poles, double-decker poles and billboards in different locations across Greater Cairo.
Industry: Mobile Devices
Advertiser: SAMSUNG Egypt
OOH Size: Double-decker Pole | Gate | Billboard | Uni-Pole
Region: North Africa
Tags: Aly Mazhar | Dorra Zarrouk | Galaxy A Series | Samsung Galaxy A70 | Special Promotion | Yosra El Lozy
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