Following their Galaxy A70 launching campaign, the multinational conglomerate company Samsung has launched a new OOH campaign to promote their high definition TV screens, encouraging you to purchase in order for you to enjoy the upcoming matches.
With the stadium as a background, the visuals reflect the perfect matches atmosphere with an ad copy that says “Live inside the stadium” with “Samsung’s big screens” new "Football TV 2019" and the brand’s logo on the upper left, in addition to their hotline at the bottom. Another visual reflects the benefits of owning a Samsung TV screen, showing football fans watching the match from home, with the football flying from the TV to their faces as if they’re inside the match themselves.
The campaign appeared during the first week of June, on double-decker poles in different locations across Greater Cairo.
Industry: Consumer Electronics
Advertiser: SAMSUNG Egypt
OOH Size: Billboard | Double-decker Pole | Gate
Tags: Global Brand | CAF
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