A new and extended OOH campaign promotes the variety of water pumps of Italian sanitary-ware manufacturer Calpeda.

The renown international brand manufactures and commercializes water pumps for a large variety of uses, including domestic, agricultural and industrial, among others.

The ads promote different models of pumps over a bright yellow background with ad copy that describes each model and its uses. With the slogan “the first in Egypt” and the supplementary tag-line “Fully Italian made”, the campaign emphasizes the international standards of the products and their market penetration in Egypt.

Adding to their usual locations and sky-mark, this outdoor campaign includes some extra Large and X-Large uni-poles, lightboxes, and Megas.

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