After disappearing from the OOH scene for a year, Egyptian Arab Land Bank returns to the billboards with a new outdoor campaign, introducing their bank loan deals in a witty way.
The visuals present different context and stories, targeting multiple audiences at the same time; one of the ads features the comedian Eslam Ebraheem, with an ad copy that says “If they didn’t take brotherhood into account, open a bank account instead” then it encourages to “Take a bank loan as soon as possible with the lowest interests, the longest repayment period and start your project”; the logo of the bank lies on the top left space and as for the bottom space is reserved for their slogan “Innovation .. Change” and their hotline.
Parallel to it, other visuals that feature pretty models with another ad copy “If she didn’t take friendship into account, open a bank account instead” this introduces viewers to different deals provided from the bank such as “Get yourself a credit card with the longest repayment period and lowest interests” as it also introduces their “Diva” bank loan.
After targeting young people, the ad shifts focus on parents; showing in the visuals an image of a little girl and an ad copy that advices viewers to “Open a bank account in the Egyptian Arabic Land Bank” and “Take a bank loan for my school as soon as possible with the lowest interests and the longest repayment period”; using the same partitions and format in all the ads.
The campaign was spotted on the roads during the first week of June, using uni-poles, double-decker poles and billboards in several locations across Greater Cairo.
Industry: Investment Banking
Brand: EALB Egyptian Arab Land Bank
OOH Size: Billboard | Double-decker Pole | Gate | T-pole | Uni-Pole
Region: North Africa
Tags: Eslam Ebraheem
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