After their recent campaign for the Renault Duster, automotive dealer EIM returns to promote one of their signed brands, the French automotive manufacturer Renault; presenting the new compact SUV Kadjar.

The visuals show the neat design of the model, using natural landscapes in the background to emphasize that the car is made to go off-road. The ad copy informs viewers of the model’s name “Renault KADJAR”, its slogan “Kadjar… Most dazzling” along with the exciting starting prices of the car. The bottom space is reserved for the logo of the dealer, their partner Total, social media accounts, website URL and hotline for more information.

The campaign appeared during the first week of June, using uni-poles, double-decker pole and billboards in various locations across Greater Cairo.

Renault promotes the new dazzling Kadjar-00
Renault promotes the new dazzling Kadjar-00

The Art & Science of OOH

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