After announcing the launch of Golden Yard in April, real estate developer Marseilia Group proceeds with their ongoing OOH campaign to promote their project Golden Yard in NAC, featuring the singer Saber Rebai.
The visuals show black backgrounds that reflect the elegance of the project; the ad copy is the same as in their previous campaign “Hold the gold” and “Now Marseilia in New Capital”; along with featuring the Tunisian singer Saber Rebai who encourages viewers to “Hold the gold in Golden Yard”. The logos of their partners and their hotline appear at the bottom.
The campaign was spotted during the first week of June, using uni-poles, double-decker poles, billboards and mega signs in multiple locations across Greater Cairo.
Industry: Real Estate
Brand: Golden Yard
Advertiser: Marseilia Group
OOH Size: Billboard | Double-decker Pole | Gate | Mega-Sign | Uni-Pole
Region: North Africa
Tags: NAC | New Administrative Capital | Residential Project | Saber Rebai
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