A teaser campaign surfaced on the billboards, bringing “Far more” mysteriousness

An anonymous teaser campaign has appeared on the billboards of Cairo, raising questions on the streets and we are eager to find out who they really are.

Using gradient colors in the visuals that can easily attract the attention of viewers, the ad copy promises “Far more smart”, “Far more wellness”, “Far more beautiful” and so on; displaying it in large fonts to shed the lights on it.

The campaign colored the roads during the first week of June, using double-decker poles and mega-signs in different locations across Greater Cairo.

Stay tuned as we cover the reveal of this mysterious campaign.