An anonymous teaser campaign has appeared on the billboards of Cairo, raising questions on the streets and we are eager to find out who they really are.

Using gradient colors in the visuals that can easily attract the attention of viewers, the ad copy promises “Far more smart”, “Far more wellness”, “Far more beautiful” and so on; displaying it in large fonts to shed the lights on it.

The campaign colored the roads during the first week of June, using double-decker poles and mega-signs in different locations across Greater Cairo.

The secrets are out! The campaign turned out to be a real estate masterpiece for a vacation project called White Bay advertised by Pact for Real Estate that was revealed landed first place on our North Coast Top Campaigns

A teaser campaign surfaced on the billboards, bringing “Far more” mysteriousness-00
A teaser campaign surfaced on the billboards, bringing “Far more” mysteriousness-00

Campaign Credits

Industry: Real Estate

Brand: White Bay

Advertiser: Pact

OOH Size: Double-decker Pole | Gate | Mega-Sign

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Creative Agency: Brain Freeze - Advertising & Concepts Hub

Country: Egypt

Region: North Africa

Tags: Teaser Campaign

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