An anonymous teaser campaign has appeared on the billboards of Cairo, raising questions on the streets and we are eager to find out who they really are.
Using gradient colors in the visuals that can easily attract the attention of viewers, the ad copy promises “Far more smart”, “Far more wellness”, “Far more beautiful” and so on; displaying it in large fonts to shed the lights on it.
The campaign colored the roads during the first week of June, using double-decker poles and mega-signs in different locations across Greater Cairo.
The secrets are out! The campaign turned out to be a real estate masterpiece for a vacation project called White Bay advertised by Pact for Real Estate that was revealed landed first place on our North Coast Top Campaigns.
Industry: Real Estate
Brand: White Bay
OOH Size: Double-decker Pole | Gate | Mega-Sign
Creative Agency: Brain Freeze - Advertising & Concepts Hub
Region: North Africa
Tags: Teaser Campaign
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