After promoting Ramadan inventions, Indian bakery franchise Monginis shifts the focus on Eid Al Fitr yummy desserts that are awaited from year to year with an OOH campaign. The visuals show mouth-watery Eid cookies, petit fours and biscuits; they are displayed elegantly with a cup of tea in the middle, basically giving you everything you need on Eid’s morning. The ad copy tells viewers “Eid’s happiness is complete with it” referring to Monginis themselves. The campaign sweetened the roads of Cairo during the last week of May, using uni-poles in different locations across Greater Cairo.
