Keeping their ongoing OOH strategy, Egyptian patisseries Amir El Domiaty has launched a new outdoor campaign to catch up with the upcoming Eid Al-Fitr, just after they launched another campaign at the beginning of the month.

The visuals reflect exclusivity and high quality with a dark elegant background, decorated with the delicious Eid cookies. While the ad copy says “We gather for the sweet things”. The bottom space is reserved for its address and hotline for more inquiries.

Using mega-signs and billboards, the campaign surfaced during the fourth week of May in several locations across Greater Cairo.

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