Egyptian Food Bank: Help others to get help yourself

Non-profit organization Egyptian Food Bank stays on the roads with their ongoing OOH strategy, after launching their latest campaign at the beginning of Ramadan.

The visuals contain a nicely toned background adding to it the month of giving’s spirits next to the bank’s box, in addition to their logo and the message “ Help others to get helped”, "Help Saad to live his childhood", "Help Suad to raise the finest children", encouraging people to donate in order to change lives. 

The campaign was seen during the third week of May, using double-decker poles and uni-poles in several locations across Greater Cairo.