Following their Mother’s Day campaign last March, healthcare foundation Baheya has released a new OOH campaign, thriving for the best exposure among all the non-profits out there on the roads. The visuals use Baheya’s iconic pink that symbolizes breast cancer awareness worldwide, along with the same color ribbon and middle-aged women smiling and shining with hope, positivity and power. The ad shows that early diagnoses of breast cancer could lead to a happy ending. The bottom space is reserved for Baheya’s sponsors such as National Bank of Egypt and dairy milk producer Juhayna. Seeing at the bottom also is their logo next to their slogan “Baheya’s foundation for early diagnosis and breast cancer treatment”, directing you that you can donate through Fawry, Mega Kheir and their bank accounts. Using double-decker poles, billboards and mega-signs, the campaign can be seen in several locations across our beloved Greater Cairo.
