With summer’s arrival, world leading home appliances expert Carrier has launched a new OOH campaign to promote their different AC models.

Using in the visuals baby blue backgrounds, with several of AC models at the back to show viewers the variety of options they have with Carrier and in the middle the face of the ad who appears to be confident and reflects the elegancy of the brand. The ad copy stress on the strength of the brand “No comparison”, their logo appear at the top left corner, and as for the bottom space it is reserved for the specifications and the warranty they offer to their clients and the hotline for more information.

The campaign was spotted during the third week of May, on uni-poles and mega signs in different locations across Greater Cairo.

Carrier stresses that there is “no comparison”-00
Carrier stresses that there is “no comparison”-00

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