After launching a fund-raising campaign in April, the non-profit organization Ahl Masr Foundation continues with an OOH campaign to encourage people to donate and do Zakat during Ramadan. Using in the visuals a black background, with an ad copy that tells viewers “Your Zakat.. Will save a life”, your donations will go straightly to “Ahl Masr Hospital for saving and curing critical cases of accidents and burn injuries for free”. Showing the logo of their strategic partner National Bank of Egypt also that you can donate through their bank account number that is used in all banks in Egypt, call them on their hotline to send you a delegate to collect your Zakat or donate via Fawry. The campaign started to spread during the second week of May, and can be seen on uni-poles and billboards in various locations across Greater Cairo.
