Global QSR franchise KFC continues with an ongoing OOH strategy to stay on the billboards of Cairo since last February. After introducing the new 5 in 1 box last month, KFC gets in a generous mood for Ramadan with an OOH campaign.

The visuals show the mouth watering components of the meal which is their legendary Dinner Box, next to it a Rizo; while using Islamic patterned backgrounds for Ramadan. The ad copy informs viewers with the exciting offer “Free Rizo”, “With every large Dinner Combo” and also stating that it is “Exclusively online” from their website.

The campaign started to spread during the second week of May, using uni-poles, double-decker poles and T-poles in different locations across Greater Cairo.

KFC gets generous for Ramadan-00
KFC gets generous for Ramadan-00

The Art & Science of OOH

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