Following their 7-year installments plan back in April, real estate developer Mountain View is firmly holding to their ongoing strategy by launching a new OOH campaign for their uprising vacation project Paros in North Coast.

The visuals have a relaxing background with a real night shot from their project, while the ad copy says “Paros”, “The pearl of the Greek islands” offering “limited waterfront units”. The bottom space is reserved for Mountain View’s logo and hotline for more information. Another visual show a branding message for Mountain View. 

The campaign appeared on the roads during the second week of May, using uni-poles, billboards and mega-signs in several locations across Greater Cairo.   

Mountain View offers “Limited waterfront units” in Paros-00
Mountain View offers “Limited waterfront units” in Paros-00

Campaign Credits

Industry: Real Estate

Brand: Paros

Advertiser: Mountain View

OOH Size: Billboard | Mega-Sign | Uni-Pole | Gate

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Country: Egypt

Region: North Africa

Tags: North Coast | Special Offer | Vacation Project

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