Home appliances expert El Araby Group proceeds with an ongoing OOH strategy to promote its signed brands; parallel to their campaign for Sharp and their promotional campaign, El Araby Group launches an outdoor campaign for their Swedish signed brand Tornado.
The visuals show a collage of lots of people and home appliances with colorful backgrounds that immediately attract viewers’ attention. This campaign targets audiences from different ages, targeting all the segments. The ad copy displays the brand’s slogan “International quality with suitable prices” along with their message “I’m getting Tornado for my home”. The bottom part is reserved for their logo, website URL and hotline for more information.
The campaign started during the first week of May, and can be seen on uni-poles, double-decker poles and billboards in different locations across Greater Cairo.
Industry: Home Appliances
Advertiser: El Araby Group
OOH Size: Billboard | Double-decker Pole | Uni-Pole | Gate
Region: North Africa
Tags: Multi-Channel Campaign | New Season Campaign
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