Real estate developer Cairo Global Constructions has launched a new teaser campaign across Cairo to promote their new vacation project Retan in North Coast.
Despite using the same design in their social media platform, with a colorful visual they managed to capture our attention on the roads with a huge bubble duck and a nice background. While the ad copy’s objective is to make people curious about what does “Brobaro2a Bre2a in Retan” means? with everyone wondering and eager for their reveal, they appear to have an accomplished mission. The bottom space is reserved for their hotline for any further inquiries, while the left side includes the project and developer’s logo.
We have got information that the rubber yellow duck is the brand’s mascot and representative, stay tuned to know the story behind the slogan and the campaign as we are revealing it soon.
The campaign bloomed during the first week of May using, uni-poles, billboards and mega-signs in different locations across Greater Cairo
Industry: Real Estate
Advertiser: Cairo Global Construction
OOH Size: Billboard | Double-decker Pole | Gate | Mega-Sign
Region: North Africa
Tags: Teaser Campaign | Vacation Project | North Coast
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