Just in time before Summer really hits us, the South Korean multinational electronics company LG returns to promote their inverter AC with their ambassador Hazem Emam.
The visuals show the Egyptian footballer Emam sitting comfortably with the AC behind him. The ad copy tells viewers of the amazing features of this AC “60% saving in electricity, with the Inverter technology”. The bottom space includes information about the warranty, payment conditions and hotline for more inquiries.
The campaign appeared during the second week of May, using uni-poles, double-decker poles and mega signs in several locations across Greater Cairo.
Industry: Home Appliances
Advertiser: LG Egypt
OOH Size: Double-decker Pole | Gate | Uni-Pole | Mega-Sign
Region: North Africa
Tags: Global Brand
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