Just in time before Summer really hits us, the South Korean multinational electronics company LG returns to promote their inverter AC with their ambassador Hazem Emam.

The visuals show the Egyptian footballer Emam sitting comfortably with the AC behind him. The ad copy tells viewers of the amazing features of this AC “60% saving in electricity, with the Inverter technology”. The bottom space includes information about the warranty, payment conditions and hotline for more inquiries. 

The campaign appeared during the second week of May, using uni-poles, double-decker poles and mega signs in several locations across Greater Cairo.

Save 60% of electricity with LG Inverter AC-00
Save 60% of electricity with LG Inverter AC-00

Campaign Credits

Industry: Home Appliances

Brand: LG

Advertiser: LG Egypt

OOH Size: Double-decker Pole | Gate | Uni-Pole | Mega-Sign

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Country: Egypt

Region: North Africa

Tags: Global Brand

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