Etisalat has replaced their previous OOH campaign back in April, with a new upgraded outdoor one for Ramadan.

Using their long-term ambassador Mohamed Ramadan, the visuals reveal a surprise ad face, action icon of all time Van Damme. The ad shows the two muscly men in tight sleeveless black outfits to highlight their strength, fitting their tagline “The most powerful card in Egypt”. Adding more generosity for Ramadan, they offer “50 times the credit, devices cars, and up to EGP 1 million”. Another ad is displayed on a black background with their logo on the right, and their tagline on the left.

The campaign was upgraded during the first week of May, using uni-poles, double-decker poles, billboards, and mega-signs in several locations across Greater Cairo. 

Etisalat thrills with Van Damme and Mohamed Ramadan-00
Etisalat thrills with Van Damme and Mohamed Ramadan-00

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