Jewelry brand Egypt Gold returns with a new OOH campaign after disappearing from the outdoor market for a year; to promote the brand and their collection along with delivering a new message. The campaign uses the same strategy as last year’s, bringing a variety of gorgeous models wearing the jewels; this time the visuals use a black background to reflect the elegancy of the brand. The ad copy tells viewers “Own the gold” written in Arabic white fonts. Starting during the first week of May, the campaign glimmered on uni-poles, double-decker poles, billboards, T-pole, flags and lightboxes in several locations across Greater Cairo.
