After appearing on the billboards of Cairo with Ragheb Alama during April, international telecom operator Orange proceeds with an ongoing OOH strategy, but this time renewing for Ramadan’s arrival, featuring Tamer Hosny and Nancy Ajram.

Using their branded orange background, the visuals display the same template that appears in their outdoor campaigns, along with the two beloved singers and brand ambassadors Tamer Hosny and Nancy Ajram. Orange informs their users with a new exciting offer through an ad copy that says “Recharge once and Orange will recharge for you every day”, with an activation code and lastly their message for the holy month “Small gestures make a big difference”.

The campaign started to spread during the first week of May, using uni-poles in various locations across Greater Cairo.

Orange shows us that “Small gestures make a big difference”-00
Orange shows us that “Small gestures make a big difference”-00

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