After being absent for almost a year, smartphone brand Infinix returns with a strategic cross-promotional OOH campaign to announce their latest model S4, in collaboration with the home applicants store B.Tech, online portal and telecom operator Orange.

The visuals present the new phone model, showing its smooth design and the width of its screen; the ad features the brand’s ambassadors Shadi Alfons and Khalid Mansour, taking a selfie with the phone’s 32MP front camera. The ad copy introduces the smartphone and its strong feature “32MP Al Selfie” as it also encourages viewers to “Empower the infinity you”. The ad includes the logo of the brand, B.Tech, and Orange. In parallel to this one, another ad includes the brand's logo  "Infinix" on a dark elegant black background reflecting exclusivity. 

Starting during the first week of May, the campaign flourished on uni-poles, double-decker poles and billboards in several locations across Greater Cairo.

“Empower the infinity you” with Infinix S4-00
“Empower the infinity you” with Infinix S4-00

The Art & Science of OOH

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