After their packaging makeover a year ago, spice blends producer Spysi has launched a new OOH campaign to spice the roads of Cairo.

As a sub-brand to Kamena, a local company that produced different products to meet the needs of working women since 1987; the visuals included their tagline is “Chef in a box”. It also shows spysi’s familiar red background, along with a chef to emphasize the message. In parallel, another ad copy reflects the same message and tagline, but with a new fried chicken mix.

The campaign flourished during the first week of May, using billboard, t-pole in several locations across Greater Cairo.

Spysi’s “Chef in a box” will make your recipes come true-00
Spysi’s “Chef in a box” will make your recipes come true-00

Campaign Credits

Industry: Food & Beverages

Brand: Spysi

Advertiser: Kamena

OOH Size: Billboard | T-pole | Gate

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Country: Egypt

Region: North Africa

Tags: Local Brand

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