After their packaging makeover a year ago, spice blends producer Spysi has launched a new OOH campaign to spice the roads of Cairo. As a sub-brand to Kamena, a local company that produced different products to meet the needs of working women since 1987; the visuals included their tagline is “Chef in a box”. It also shows spysi’s familiar red background, along with a chef to emphasize the message. In parallel, another ad copy reflects the same message and tagline, but with a new fried chicken mix. The campaign flourished during the first week of May, using billboard, t-pole in several locations across Greater Cairo.
