Real Estate developer Citystars Properties keeps expanding and upgrading their outdoor campaign for their recently-launched holiday resort Citystars Al Sahel in the North Coast. The campaign was first launched in June with football star Neymar Jr. as brand ambassador and the sporty slogan “Live more. Play more”. The colorful backgrounds of the ads and Neymar Jr’s jaunty photos gave the campaign a very summer, cheerful feeling. At the beginning of July, the brand extended the campaign with Branding zones, special set-ups, Mega Serials and corridors of Vertical Billboards, both across Greater Cairo and the North Coast, increasing the reach and visibility of the OOH campaign. The second half of the month has brought yet another surprising twist to this campaign, with Citystars adding new artwork and messages and even more locations! New serials of Large and X-Large uni-poles tell audiences about the main features of the project, as well as the payment conditions in short, concise messages over colorful backgrounds and photos of the upcoming resort. With additional double-decker poles, mega-signs, lightboxes, Gates, and Serials, this campaign has just become the largest outdoor media campaign in terms of reach and spread of locations.
