After promoting one of its best-selling brands in March, the Swiss multinational food and beverages company Nestlé promotes Nestlé Pure, Nestlé Fruits and Nestlé Gold with an OOH campaign for Ramadan.

The visuals use gradient blue background to be the show-case of the Nestlé Pure yogurt, with an ad copy that introduces the product “Nestlé – Pure – “ and its slogan “Enjoy pure moments”.

Another ad brings us the tasty Nestlé Fruits, the visuals use similar colors and backgrounds as the one of Nestlé Pure; as for the ad copy, it shows how rich the product is by saying "Fruits layers", introducing two different fruity flavors. 

Parallel to it, the promotion for Nestlé Gold where they use a mix of blue and gold, and the visuals display two flavored pudding, chocolate and caramel. The ad copy tells viewers that it is “The best taste” written in white fonts, and above it “Nestlé Gold” is written in gold large fonts.

The campaign was launched during the first week of May, using uni-poles, double-decker poles and billboards in different locations across Greater Cairo.

Nestlé is bringing you Suhoor and dessert-00
Nestlé is bringing you Suhoor and dessert-00

The Art & Science of OOH

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