After promoting one of its best-selling brands in March, the Swiss multinational food and beverages company Nestlé promotes Nestlé Pure and Nestlé Gold with an OOH campaign for Ramadan.
The visuals use gradient blue background to be the show-case of the Nestlé Pure yogurt, with an ad copy that introduces the product “Nestlé – Pure – “ and its slogan “Enjoy pure moments”.
Parallel to it, the promotion for Nestlé Gold where they use a mix of blue and gold, and the visuals display two flavored pudding, chocolate and caramel. The ad copy tells viewers that it is “The best taste” written in white fonts, and above it “Nestlé Gold” is written in gold large fonts.
The campaign was launched during the first week of May, using uni-poles, double-decker poles and billboards in different locations across Greater Cairo.
Industry: Food & Beverages
Advertiser: Nestlé Egypt
OOH Size: Billboard | Double-decker Pole | Gate | Uni-Pole
Region: North Africa
Tags: Global Brand | Ramadan Campaign
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