Following their recent campaign in April, car dealer Al Mansour Automotive has trafficked the roads of Greater Cairo with a new OOH campaign to promote their new Opel Insignia just after launching Opel Grand X back in March. Using the same design for their social media platforms, the high-performance sports convertible car is lying on a dark grey gradient background, reflecting a glimpse of elegance and modernness of the car at the same time. While the ad copy says “Opel Insignia”, “The best with zero competitors”, definitely because the vehicle is “Made in Germany”. Indulging in the Ramadan spirits with “The biggest Ramadan offers”. The bottom space is reserved for the Opel’s logo, their sponsor Shell Helix’s oil logo and Mansour’s hotline for any further information. The campaign appeared on the blacktops of Greater Cairo during the first week of May, using uni-poles, billboards, double-decker pole, mega-sign.
