Following their recent Ramadan campaign in less than a month, Egyptian dairy and juice producer Juhayna continues with their energetic OOH strategy to promote their multi-flavored fermented milk and tasty yogurt.  

Helping us to digest the full-fat meals that we consume on Iftar, the ad copy simply says “Well-digested, sir”. While the visuals reflect their green-branded background, adding variety of Juhayna’s delicious fermented milk flavors such as lemon and cinnamon.

Another ad copy says “With you from Sohour till Iftar” reflecting Ramadan spirits and the importance of having yogurt on your Sohour.

The campaign started to spread on the roads of Greater Cairo during the first week of May, using uni-poles and double-decker poles. Upgrading their OOH sizes, Juhayna is using a special production “die-cut” to add more creativity to their campaign. 

Juhayna offers yummy multi-flavored products for Ramadan-00
Juhayna offers yummy multi-flavored products for Ramadan-00

The Art & Science of OOH

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