Gathering all what your home dreams at one place at Porto Cairo Mall, Egyptian furniture exhibition Furniture Trend has launched a new OOH campaign to make your wished come true. Despite using the same design on their Facebook account, the visuals are displayed on a chic and trendy pastel color background, portraying a well-organized piece of furniture. While the ad copy says “Furniture Trend”, “The biggest Furniture collection in Porto Cairo Mall”. The bottom is reserved for their partners cross promotion such as i-LED and i-Design Furniture. The campaign started on the roads of Greater Cairo around the third week of April, using double-decker poles, uni-poles, mega-signs, billbaords and flags.
