With the rise of temperature and before summer, El Araby Group brings Sharp Inverter to the billboards of Cairo with a new OOH campaign just like they did last year.

The visuals use a real-life shot of a guy and a malamute husky chilling with the AC on, emphasizing how it can turn the temperature of the room to be cold to adjust well with a pet that only lives in snowy weather just like in Alaska. The ad copy informs viewers “Inverter that speaks for itself” and also reminding them that it is “Electricity saving”; while reserving the bottom part for the advertiser and the hotline for more inquiries.

The campaign started during the last week of April, using uni-poles and billboards in different locations across Greater Cairo

The electricity saving Sharp AC returns to the billboards-00
The electricity saving Sharp AC returns to the billboards-00

Campaign Credits

Industry: Home Appliances

Brand: Sharp

Advertiser: El Araby Group

OOH Size: Billboard | Uni-Pole | Gate

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Country: Egypt

Region: MENA

Tags: Global Brand | New Season Campaign

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