With the rise of temperature and before summer, El Araby Group brings Sharp Inverter to the billboards of Cairo with a new OOH campaign just like they did last year.
The visuals use a real-life shot of a guy and a malamute husky chilling with the AC on, emphasizing how it can turn the temperature of the room to be cold to adjust well with a pet that only lives in snowy weather just like in Alaska. The ad copy informs viewers “Inverter that speaks for itself” and also reminding them that it is “Electricity saving”; while reserving the bottom part for the advertiser and the hotline for more inquiries.
The campaign started during the last week of April, using uni-poles and billboards in different locations across Greater Cairo
Industry: Home Appliances
Advertiser: El Araby Group
OOH Size: Billboard | Uni-Pole | Gate
Tags: Global Brand | New Season Campaign
The Art & Science of OOH
A group of marketing professionals with focus on OOH (Out-of-Home) media, dedicated to gather and digest all the updates, news, and insider stories of every outdoor advertising campaign!
Fill in your E-mail Below to receive Exclusive OOH News monthly
Your Information will never be shared with any third party
Or Sign Up Using
Back To Login
Or Login Using
You also can sign up in less than a minute now.