Following their latest campaign of internet monthly bundle, telecom operator Etisalat by e& (previously Etisalat Group) continues with their out-of-home strategy to introduce the holy month’s offers. The visuals stars Mohamed Ramadan as their brand ambassador, lifting a heavy weight at the gym which perfectly matches their slogan “The strongest card in Egypt”. While the ad copy offers “30 times the credit, plus Ramadan's essentials bags from Kazyon, along with a number for users to “call, charge and win” with “The strongest network in Egypt”. The campaign was down the roads since the third week of April, using uni-poles, double-decker poles, and billboards.